Content Curation – How To Make Money Out Of Chaos
Content curation is making a massive impact on the way we view, write and review content online. Before Google’s massive moves to straighten out the Web by getting rid of irrelevant spam content, the need to stack content into the right boxes so that even your 90 year old grandmother can find it, is of paramount importance to us all.
The content curators of today, if brave enough to become the thought leaders of tomorrow will be making it big online in the years to come.
Never has making money online in my view been so blatantly obvious. You couldn’t make it anymore obvious than if you dangled a 100ft sign in front a person’s face with a big pile of cash, and a bullseye on it.
So What Is Content Curation?
Rather than adding to the piles of original content published every single second on the Internet, the curator researches, gathers and picks the best content from a specific topic. He or she then provides context and meaning to this information.
The curator becomes a voice of reason in this chaotic content space, providing insights and then organising other peoples written work into something more easily readable.
In other words, lets say someone writes a 1000 word article about toy trains.. It may have only 4 main key points, but it may take a 1000 words to say them.
You the content curator then comes along and you find the most relevant parts of the content. You now rewrite the person’s 4 points into a 400 word summary, you then add your comments to the end and invite others to comment by sharing it with your readers.
It could be a blog post or any other form of information sharing vehicle such as a video.
So now you keep doing this. Your blog on Toy trains is now curating the work of many other Toy train content writers. Before you know it, your site is becoming an authority in the eyes of Google on Toy Trains, your blog gets ranked higher because they see you as an authority, you can see where I’m going with all this. Content is King, yes but curated content is a slimmer version of the fat King!..
We are all phantom content curators, we just don’t know it. We write, we are influenced, we bend other peoples words and paragraphs into our own. Content curation is NOT about copying other people’s work, it’s about reworking other peoples content and linking back to them as the source.
Think about Pinterest, the content sharing site for a moment, we share other people’s work and then we pass a comment, this is a form of content curation.
Content Curation – What’s In It For You?
For whatever reason, many people do not like creating content. Some people are momentarily dumstruck at the thought of putting their words to paper. This is quite common and understandable as we all have different talents, writing is not everyone’s cup of tea.
However, the content curator’s pandoras box has just opened and now it’s becoming more widely known, anyone can rework other peoples content into their own readable style, the original content writer wins hands down as they are then credited and linked back to, you win as you never have to create your own original content again (unless you wish to do so).
A good example of successful content curation is The Huffington Post a content news website recently sold to AOL for $315 Million Dollars.
To summarise: Content curation looks set to become one of the biggest online money makers ever, the way we view content is changing all the time, but the need for viewing content in an easy straight forward manner will never change.
People want an easy life, they don’t want to search a million websites just to find out why their cat keeps sneezing. The big prizes will be going to the people who make other people’s lives easier by presenting quality information that’s easy to find all in one place.
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