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By Guest Blogger – Professional Copywriter Stephen Dean

Word around the campfire is that sales copy isn’t that important during a mega product launch, because most people who hit the sales page skip the sales letter and just buy.

Wrong! And on two points.

First, as a copywriter that’s worked on many launches I can tell you all involved are hammering away at the copy until the 12th hour tolls.

When Michel Fortin wrote John Reese’s sales copy for the original Traffic Secrets – the first launch to reach $1,000,000 in 24 hours – Michel stayed up all night to rewrite the copy with John at the last minute.

Michel Fortin and John Reese knew the copy mattered.

And second, marketers use copy in more locations than just the sales letter.

A copywriter summons their titan selling skills for pre-launch pages, affiliate pages, blog posts, videos and plenty of emails to get the anticipatory launch drum pounding.

But even if you understood that each phase of a product launch is soaked in copywriting, you may not have known this. Copywriters often come up with the ideas for the best products.

How can this be? Are copywriters just insanely creative?

Well… maybe. But the real reason is, copywriters study the market to such a degree that they know exactly what the market wants to buy.

The copywriter knows what features the customer wants, the benefits, how fast they want it, how simple they want it… heck, they even know the colour they want.

So when a business owner wants to break new records with their product launch – and top it all off with a champagne celebration post launch – it’s a good idea to get the copywriter involved at the very, very beginning. And that means when you’re creating the product.

A few years back I brainstormed the domain name (and wrote the copy) for what became a very popular product. So popular, that just last year I received a check from the corporation named after the domain name!

So I highly recommend getting the copywriter involved early. You may have to pay a bit extra for the consulting… but it could be the best brainstorming partner you’ll ever have.

It’s a small price to pay for a vastly superior product and launch.

When I brainstorm with clients, I use something called the “Sniper Method” to help guarantee a successful launch. You can discover what it’s all about in this video…

Many copywriters skip these steps. And even more marketers do. But if you want a successful product launch, I recommend beginning and ending with great copywriting.