Personal Development
Oi You – Are You a GURU?
Feb 10th

Oi You – Are You A GURU?
By Keith Everett…
I decided to write this brief article after listening to some comments over the last few weeks, about so called Guru’s.
It seems all the rage these days to BASH Guru’s… as we are bombarded with headlines like “The Killer Traffic Secrets, The Guru’s Don’t Want You To Know” etc, etc (who are these Guru’s that DON’T want you to know all these things?) – and more recently on Facebook where the term “Guru” was being used to comment on a well known Internet Marketer apparently becoming “more Guru like in the last couple of weeks”…. INSULT or PRAISE???
YOU Decide…
So exactly who (or what) is a Guru, how did they get this badge of honour (or shame) and does it all really matter?
Here are some web definitions of the word Guru.
1) A recognized leader in some field, or of some movement
2) A Hindu or Buddhist religious leader and spiritual teacher
The Guru – Chori Chori
There are other definitions but these are the two main ones - The word originates in sanskrit and is formed by the syllables gu and ru. Gu indicates darkness, and ru indicates destruction. Thus, when translated directly, guru means ‘dispeller of darkness.
OK, so for those of us in Business, Online or Offline, it would pretty much be 1) a recognized leader in some field, or of some movement.
So, how do you get to be a Guru in the first place and what are the implications of becoming a Guru (apart from being hated for being one).?
I would love to hear your thoughts on this… here are mine.
It seems people become Guru’s by being successful in their chosen field. They then have a large following of people, students etc who look to them for guidance & continuous tuition, growth, realisation etc..
By now, the Guru’s following is so large, he/she now has to automate the very things that endeared him/her to their audience in the beginning, hence undoing some of the great work they did in the first place to get this great following.
Let’s take this a step further. Most of us know about social branding, we create these recognisable images of ourselves to create a following. We network through social networks to gain friends & contacts. We want to be considered a “brand” to be trusted and we produce excellent services and products to meet the expectation of the “brand”..
We then become SUCCESSFUL!!! (this can mean different things to different people)… our following is growing DAILY by hundreds, if not thousands..
We are so EXPERT!!… even the Experts, call on us and want to PARTNER up with us… We are fast becoming a LEGEND… a GURU of ALMIGHTY proportions.
Then what happens?
AUTOMATION….. that’s what happens…
Being someone with so many followers, it gets to be virtually IMPOSSIBLE to sustain personal contact with so many people and you all get automated… gone are the email replies, the personal replies on Facebook etc.. it all gets automated to customer services, and customer service assistants.
Hence, the slippery slope to Guruism (is that a word?)
I think one of the negative sides to our culture in the WEST is to build people up into heroes and then BASH them back down to earth when they are seemingly successful.
It seems you are allowed to get SO FAR in life, but if you are seen to be going beyond that point – you are then seen to be breaking some unwritten law, hence you shall be KNOCKED off your perch and PUNISHED..
I think, once a person of the PEOPLE, starts to become, in their eyes – a GURU – this is how or why I think RESENTMENT starts to set in.
So what can we do about it?
From a Guru’s point of view:
1) Don’t forget the very people who put you up there. You got where you are through personal contact, not customer services
2) People are the life blood of any business, shake a few hands every now and then and take two minutes out of your day to thank someone on your list personally for sticking with you.
3) Give your personal assistants & customers service reps a day off and get back to re-connecting with your customers every now and again
From a Customer/Student’s point of view
1) Don’t take it personally, most Guru’s are not really Guru’s at all, they are just busy people who are victims of their own Success, most of their time is spent creating great products and services to bring you.
2) Enjoy what you have learnt from these people and move on if necessary, tell them what you like by all means but DO tell them what’s NOT working for you, if they don’t know what’s wrong, they can’t fix it.. and if they know, but don’t fix it – move on..
Personally, I don’t really think Guru’s exist apart from in people’s minds.. Sure if you bump someone up enough and keep telling them how fabulous they are all the time, some might just start acting like ROCK STARS and believe they are some sort of SUPER GOD! but WE put them there in the first place so surely, if they behave that badly, why not just STOP buying their stuff!
Isn’t a Guru just someone we love to follow because they teach us GREAT things ?
Guru’s – people we give great power to, just so we can BASH them every now and again! lol
Keith
P.S Come on, you just have to comment on this one! I’m DYING to hear from you… don’t let me down
The Meaning Of Life – As We Think We Know It….
Jan 14th
Your comments are always welcome, please comment here
P.S For more information, join my newsletter and stay cool
10 Tips To Get Lucky In Business & In Life – By Bob Parsons, CEO – Godaddy
Dec 3rd
How To Get Lucky In Business & Life – By Bob Parsons, CEO – Godaddy
Transcribed from a Bob Parsons video article – by Keith Everett
Luck isn’t something you are born with. Here’s how to change your MINDSET and change your LUCK!
1) Lucky people SHOW UP. Great things don’t usually happen when you are sitting on your great big FAT *** (Sofa LOL)
So GET UP & get PRODUCTIVE….
2) Lucky people are open to trying NEW things and new ways of doing things. Trying new things exposes you to new learning opportunities.
That knowledge can be applied to the things you do in life & business. And those new techniques – often will make you more SUCCESSFUL and when you are more successful – you appear LUCKIER.
3) Lucky people spend an absolute MINIMAL amount of time thinking about themselves. Instead, they focus on the people around them, their current projects or NEW OPPORTUNITIES..because of this AWARENESS – they are often more successful than they would have been otherwise and they appear to be VERY LUCKY.
In contrast, the SELF Obsessed are often to tied up in their own problems & challenges to notice the great opportunities and exciting things happening around them, and as a result, they appear to be very UNLUCKY because they have never really given it a chance.
4) Lucky people don’t usually worry about or fret over results or CONSEQUENCES.. Instead they FOCUS on whatever project or process they’re involved in . When we worry too much about the “WHAT IF’S”, we often talk ourselves out of trying new ideas or pursuing new prospects. Let’s face it – you can come up with a reason to NOT do anything.
5) People who appear to be lucky, know how to turn problem situations into OPPORTUNITIES. To do this, you can’t be pre-occupied with the personal consequences Sure, those consequences matter but if you can set those feelings aside – you will be able to see the problem for what it really is and in the process, turn a lot of those problems into JACKPOT Opportunities.
6) LUCKY people are able to overcome criticism. It’s hard not to take criticism personally. Trust me, I get criticised a lot. The trick here is to NOT let the criticism freeze you up, and keep you form following your plan, or trying new things.. Instead, use the criticism as the fuel to do things BIGGER & BETTER..
7) LUCKY people make it a point to do right by other people. When you listen to and help others, they make it a point to reciprocate and take care of you too. And the fact is, none of us – not any of us, achieve SUCCESS all by ourselves..
8) LUCKY people make it a point to have a positive attitude. When you ATTACK life with an UPBEAT – POSITIVE attitude, you’re SHARPER and more willing to tackle any issues that come your way.
9) LUCKY people expect to do well. You have to BELIEVE in yourself and know that you are a WINNER! And if anyone tries to tell you differently, you should be quick to tell them to %%%% OFF!
10) Find BALANCE. People who are lucky are KIND, first & foremost to THEMSELVES. They make time for themselves & their families, and they always take time to have FUN.
I hope you have enjoyed these 10 tips to getting “Lucky” – please leave your comments here
Keith
“I Have A Dream” – Diana Newton
Nov 9th
Martin Luther King. Jr – Iconic figure in the advancement of civil rights in the United States and around the world, has inspired many people down the decades to “have a dream” and to bring that dream to it’s fulfillment, just like he did.
Diana Newton, also has a dream.
Aspiring Hollywood actress Diane Newton, would love to play lead character “Ripley” in the upcoming Alien film prequel directed by Ridley Scott.
So – Do you have a DREAM?
Today’s REALITIES were yesterday’s dreams… Today’s dreams are tomorrow’s realities – Our dreams today are our FUTURE…
People will SCOFF, people will SCORN… but if you are DETERMINED enough, then you my friend are – UNSTOPPABLE…
Here is Diana’s heartwarming story… pass it on…
The Movement is moving – Good luck Diana on the road to GLORY!
Just How Personal Is Your Personal Development?
Oct 12th
Today’s Tip is not so much a money making tip in itself… it’s more of a personal SUCCESS Mantra that works very well for me, but of course before we can make money, we have to have the right thinking cap on. Here are some personal thoughts from me..

Sigmund Freud once said “We are born with a pleasure principle, that we will seek immediate gratification of needs, for which our bodies reward us with feelings of pleasure. The reverse is also true, and the pain principle says that, whilst seeking pleasure, people will also seek to avoid pain”.
This was later picked up by modern day personal development specialist, Anthony Robbins and renamed the Pain/Pleasure Principle.
Before we look at what motivates us, we should first check on “WHAT WE HAVE”. It is no good being motivated if we are lacking the CORE elements of SUCCESS.. here is my take on it.
1) Good Health - This is the number 1 principle of SUCCESS. If you don’t have good health, you don’t have anything. It’s no good making millions of dollars a year if your body is taking all your focus off WINNING… If all you are thinking about is making it through the day, because you are in pain, or you are massively UNFIT or unhealthy, this is not success.. Look after your body.
2) Relationships – Not just with other people, but with YOURSELF… We need other people in our lives, this is without doubt. It’s no good being the richest person you know, if YOU are all you know. We need to interact with people, we bounce off other people, we enjoy other people, we love other people, we get loved by other people. We need all this… but also just as important, perhaps even more so – we need a good relationship with OURSELVES.
It’s no good loving other people if we secretly HATE ourselves… WE, aside from our friends, lovers, relatives & colleagues – are all WE have got.. How can we truly enjoy a relationship with another person if we don’t like US..
It makes sense to love OURSELVES too. We are unique in this life, everyone has something great to offer someone. YOU are much more than you THINK..
So, back to the Pain/Pleasure principle… what motivates YOU…
Is it the Pain of NOT doing something, or is it the PLEASURE of doing it? – Why are you doing what you DO?
Here is my own personal Focus list.. I thought I would share with you today.
1) Each and every day I will work on my health – I need to OUTLIVE even my wildest DREAMS.
2) Each and every day I will build relationships with all people, both present and distant – each and every day in every way I will improve myself and build stronger relationships with those I live with, and live for.
3) Each and every day, I will build tangible wealth to support the many dreams I have installed in my mind, both for my own pleasure of seeing life pan out as I see it, and to help others make their own lives pan out as they see it..
Stay FOCUSED... Aim for something SPECIFIC... Avoid DISTRACTIONS.. Make Informed DECISIONS.
It’s not ALL about how you use your time, it’s about how WELL you use your time..
And that’s about it… I hope to have another PERSONAL chat with you sometime…
If you have any comments. I would love to hear from you – Click Here
Keith
Why MOST Personal Development Guru’s SUCK?



