Facebook Adverts

There are really two paths when it comes to making big money with Facebook Ads…
1. Target by demographics (ex. Men ages 40-64 in the U.S.)
2. Target by “Likes & Interests” (ex. targeting men & Women who like the website NaturalNews.com)
Targeting “Likes And Interests”

If you are strapped for cash, you can start with the “Likes and Interests” instead of demographics.

Here is a “Likes and Interests” campaign that I am running right now that is profitable. Feel free to use this campaign and give it a try…

Target market: People who like the websites “NaturalNews.com” and “Mark’s Daily Apple” – also must be 18+, and live in the U.S., Canada, Australia or the UK.

This market is very into “natural” type foods & products, so the ad that I am running above works pretty well, and usually gets a .15 CTR or better.

Now this campaign I actually target to our alternate landing page which has a headline that fits this ad really well. The link for this alternate landing page is below (feel free to use this page for any of your campaigns)

Campaign – Click here

If you want to try this campaign, grab some images from IStockPhoto and test them out – I would test out images of whole wheat bread, potatoes, cereal and corn. Those images fit well with the ad, landing page and the sales video.
Targeting Demographics

I’m gonna give you a big chunk of the “secret sauce” to making money on Facebook with The 31 Day Fat Loss Cure.

If you have a decent budget, and want to make big money with Facebook Ads, then demographic targeting is where you need to be.

I usually average a profit of $500+ per day just from Facebook Ads with The 31 Day Fat Loss Cure

Here are some of the best demographics that are working on Facebook for us.

Gender: Men/Women
Countries: USA, Canada, Australia, UK
Ages: 40+ (it helps if they have a college degree, you’ll get better conversions)

Now those are the broad targets, for your ads you should break them down into smaller categories such as…

-> Men, ages 40-45, who live in the U.S. and have a college degree
-> Men, ages 46-50, who live in the U.S. and have a college degree

From here you really need to focus on your ads and getting a good Click Through Rate (CTR). You can see a sample of some of the ads that I am running on this page… (NOTE: Do not just copy these ads, as it will kill the CTR for both of us. You can use them to model and create your own ad from it)

You can also test out some provocative images – Ive found that provocative and eye catching images do the best. As long as they “somewhat” relate to the ad, they will be very profitable and have a good CTR (.2+ or more)

Good Luck
Justin Goff

31 Day Fat Loss Cure – For Further Details, Click Here

Facebook, Make A Money Online, Make Money Blogging, Online Business Opportunities, Work From Home

How I make $300+ each day with Facebook Ads

Nov 12th

Posted by Keith Everett in Facebook

2 comments

How I make $300+ each day with Facebook ads…

By Justin Goff

I’m in a good mood today, so Im gonna lay out for you my “playbook” for making money with Facebook.

I basically lost about $3,000 testing on Facebook before I made this campaign profitable. Im gonna share with you what I’ve learned and how I went from losing money to profiting $300-$1000 a day on Facebook…

The product: The 31 Day Fat Loss Cure (Clickbank product)

This is my own product, so commissions are higher than if you were an affiliate. However the campaigns I’m running would still make you about $100 a day as an affiliate.

Targeting

Your target market is EVERYTHING on Facebook. I’ve had campaigns go from losing $200 a day to profiting $200 a day with just a simple change in my target market.

I usually have 2 different target markets…

1. Keyword based markets (ex… interested in Gardening)
2. Demographic markets… (ex…. women, ages 40-45 in the U.S.)

When it comes to keyword targeting I usually try to target “Likes” that people are interested in. So our product is a fat loss product, and one of the things many of our readers are interested in is “Gardening” – it fits one of our demographics of 40-65 year old women really well.

So in Facebook I would make ads targeted at women age 40+ interested in gardening, who also have a college degree.

I got this little tip from Shoemoney back when I was doing local lead generation through Facebook…

You will get much better conversions when you target people who have a college degree for certain products. In general, people with a college degree are more successful, care more for their health & image, and also have more money so your conversions are sure to go up when promoting something like The 31 Day Fat Loss Cure…

I also used this for a local dentist for a free teeth whitening offer – and when we switched to only targeting people with a college degree the conversions went through the roof.

That’s basically how I setup the targeting for keywords. Like I said, I also do some demographic targeting by age, country etc… and follow a similar method.

The Ads

I currently do all my CPC (Cost per click) on Facebook.

I used to do CPM, but I found that I was getting a lot of clicks from “App” traffic – and this is terrible traffic when you have a 20 minute sales video like we do. People playing Farmville or Mafia Wars might enter their email or do a lead gen offer, but they wont sit around and watch a 20 minute sales video.

So I stick with mostly CPC for that reason.

When it comes to your ad, the picture is the most important part by FAR… Nothing else is even close. Shoemoney told me that he broke it down like this…

-> 70% Picture
-> 20% Body Copy
-> 10% Headline

Now this is obviously different than the order of importance in a standard sales letter (the headline being the most important part)

Ad Examples

I can’t post any of our ads here since I have a low post count…

When I put up new ads, I usually test a combination of 30 different ad images. Just look for pictures on Istockphoto.com and you can grab a bunch of them really quickly for pretty cheap.

BTW make sure you grab the FB Ad Manager from 4HourAffiliate.com. If you’re serious about doing FB ads, you MUST have this. It saves me at least 30-40 hours of work per week.

Like I said, the image is the most important part by far. Don’t “guess” and say you think you know a certain ad will work. I can guarantee you have no idea what will work on Facebook.

Ive had some pictures that I didnt even want to test because I thought they would suck, end up being the best pulling ad I had.

Other than testing your images, make sure you always put a call to action in your ads!

Something as simple as “Click here now…” works. You will always get a bump in CTR when you have a call to action on Facebook.

Bidding

Like I said, I always do CPC with Facebook…

When I bid on clicks I usually start them out with something like .31 per click (always bid .01 cent more, dont bid on .20, .25, .30 since thats where all the competition is)

Once my campaign is doing well with a good CTR (between .13 – .2) I’ll drop the bid price back down to like .21 or so. Sometimes I’ll go even lower with .16 or so (all depends on the demographic & conversions)

Ad Burn Out

Over time you’re going to have to switch out the pictures and some of the ad copy because they will burn out on FB and your CTR will drop.

Most of the time I find my ads work well for 2-3 weeks with no problems.

Other Resources

Here are a few of the best free resources out there for Facebook Ads…

-> Guest post I did on the Shoemoney blog about Facebook
shoemoney.com/2010/06/21/dialing-in-your-facebook-campaigns/

-> Shoe’s Aff. Summit FB presentation
shoemoney.com/facebook-advertising-soup-to-nuts-guide/

-> A good overview of FB ads from our affiliate center
31dayfatlosscure.com/facebook-ad-secrets/

Hopefully this will help a few people who are running campaigns already (or maybe it will get you started with Facebook Ads)

- Justin

Your comments please - click here

31 Day Fat Loss Cure, CPC, CPM, Facebook Ads, Facebook Adverts, Make Money Online, Making Money Online

The Big Internet Marketing LIE.. What Is It?

Oct 6th

Posted by Keith Everett in Building Your List

7 comments

I appreciate that there may be a few people Hacked off with me for writing this article. However I don’t write copy to please EVERYONE.. I write to help people see more clearly in this WONDERFUL online Money Making Junkyard of ours..

SO, what would you do tomorrow, if you woke up, turned your computer on and found that your entire business had been HIJACKED?

No, I’m not talking about some deadly VIRUS wiping out your hard drive… I’m talking about relying on marketing strategies that are sometimes masquerading as an actual business model…

In fact, I’m talking about:

1. Facebook Advertising
2. Adsense blog/websites
3. Twitter Marketing
4. Google PPC
5. Google SEO ranking
6. CPA (cost-per-action)
7. Youtube Marketing

You see, the big Internet Marketing LIE is, – that if you somehow get involved in the NEXT Big launch, the NEXT big hyped up Facebook product, the NEXT big Google Amazing APP….. you are somehow BUILDING your Internet Marketing Business, and moving it forward…. but ARE YOU?

Let’s rewind for a second here..

Surely, the most reliable & long term profitable Internet Marketing business model would be:

1) Build A Massive List

2) Build A Membership Site

3) Make your own products and get an army of Affiliates to sell them

NO?

I wonder, how many people are actually moving towards achieving this…

What would happen if Facebook closed your account tomorrow?, what would happen if Google changed their Algorithm thingies and your websites, BIT the DUST… what would happen if Youtube just plain old didn’t like you any more and DELETED your account?… Can you see where I’m going with this?

I think we can all become VICTIMS of the great Internet Marketing HYPE A Market… Relying on BS – Business Strategies which are really Marketing Gimmicks

Every few days, a NEW super Wonder Traffic strategy is BORN… “This will absolutely 100% Change your life FOREVER” – Like HELL it Will!

Instead of us thinking that these traffic strategies are OUR business, we should be concentrating on actually building the STRUCTURES of our business, and NOT relying on Google, Facebook, Twitter or the LATEST Wonder Launches.. etc etc to BE OUR Business..

These are just things that may or may NOT help to drive Traffic… they are not our ACTUAL business..

By building a massive list, you are building a STRONG long term business, you will have people to market to, no matter what happens to Facebook & Co.. by building a membership site you will be building a strong monthly income for today, tomorrow & the future… By penning your own information products and using an army of affiliates to market them for you… THEY are doing all the Facebook, Twitter, Google, strategies for YOU!…

Sure, we all love the Facebook, Twitter, You Tube, Google thingies… but these are just means to an end. If they disappear into the night one day, on the COAT TAILS of the latest Wonder Launch… it shouldn’t be the END of YOU & your business!

Food for thought – or just plain SOUR Grapes?…. What do you think?

Keith

P.S How to Set up A Membership Site In Under 3 Minutes – Click Here

Affiliate Marketing, CPA Marketing, creating web traffic, earn money from home, Facebook, Google, home business, Internet Marketing, Pay Per Click, PPC, Social Networking, Twitter, Work From Home, You Tube

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