Create Your Own Website
To Blogspot Or Not To Blogspot That Is The Question!
Feb 5th
To Blogspot or not to Blogspot that is the question!
By Guest Blogger Phillip Dews
As a blogger myself I could be somewhat biased here but unless you just want to blog for fun I want to put my case forward as to why you need a self hosted wordpress blog in replace of a blogspot blog!
Lets assume you have an online business or you are an Internet Marketer with a blogspot blog. I am going to put forward my points as to why using a domain like “yourbusiness.blogspot.com instead of blog.yourbusiness.com/ yourbusiness.com is costing you more in Sales, SEO and link love.
BLOGSPOT is owned by Google. You may have your own company with your own website (e.g. yourcompany.com) and you have a blog attached to it but it’s that FREE one from the search giant. Google does NOT need your Help if you do have a blogspot blog for your business then you are not helping your business! But you are helping Google
You may, like me have been watching Alan Sugar’s The Apprentice recently, and if so, you will remember a candidate by the name of Stuart Baggs (The Brand), Well like an inquisitive blogger I decided to check out his company’s website Bluewave Communications on the Isle of Man and attached to the site is a blog. Low and behold it is a Blogspot blog from Google. Basically what Stuart is doing is depriving his primary website of any real Search Engine Optimisation and actually benefiting the search engine giant.
If like Stuart you have a company website and reading this then please do yourself and your website a favour by setting up a sub domain and create a FREE wordpress blog like “blog.yourmaindomain.com” after all you have paid for the domain and sub domains are free as well as WordPress. By doing this will benefit your Websites SEO no end and get you more traffic which inevitably means more sales!
But what if you already have an established business blog on Googles blogspot with lots of inbound link love to the site! Well dear reader I have some bad news for you! Technical geeks like me will tell you that in order to move a complete blog from one address to another is called a 301 permanent redirect. In normal circumstances where you own the 2 addresses you would not lose any link love you have built up over time. But with Googles Blogspot they will NOT let you Redirect all that SEO value, this dear reader is just not right after all you have worked hard on the blog and built up all those inbound links and Google will just keep it all themselves.
Not enough to make me call Google evil but at least think about it.
Not enough to make me call Google evil but at least think about it.
So is it easy to move from Blogspot to your own domain/sub domain then? Well you would of thought so and google do provide 2 Free APIs in order to do this. The first one however does NOT let you migrate all the comments left on the blog which is an important part of any blog as it help with SEO and the second only lets you migrate a few dozen posts to the new address – period which is just annoying and all that hard work goes down the drain.
Of course it is possible to migrate the lot over posts and comments but it will take a lot of custom coding and programming so unless you are a Savvy and technical Geek then I do not recommend you try this at home!
Summarising this post, Google provides Blogspot for free which is great for personal bloggers who want to do this as a hobbie but in my opinion for budding Business bloggers, internet marketers or bloggers who are serious about making a living from home then it most certainly is not free in value of Time, SEO and the professional look of your blog. I truly believe that having a self-hosted wordpress blog is the way forward in relation to building quality SEO, customers, subscribers, sales and most important of all Profit!
Want to know more about setting up a professional blog for yourself or business website? Then get in touch via my blog over at http://www.internetmarketing-101.co.uk/
All The Best
Phillip Dews
I would love to hear your comments – click here to comment




10 Top Tips To Make Money Blogging
Apr 6th
Posted by Keith Everett in Blog Commenting
5 comments
In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else’s blog, the chances are your blog may have launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’s about as far you went when it comes to finding readers.
Here are the top 10 techniques, new bloggers can use to find readers.
These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good), that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.
Top 10 Tips
10. Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don’t have to produce one post per day all the time, but it is important you do this when your blog is brand new. Once you get traction you still need to keep the fresh content coming, but your loyal audience will be more forgiving if you slow down to a few posts per week instead. The first few months are critical so the more content you can produce at this time the better.
8. Use a proper domain name. If you are serious about blogging – be serious about what you call your blog.
In order for people to easily spread the word about your blog you need a memorable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments, a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show that their are other loyal readers already following your work. If they see people commenting on your blog then that infers that your content must be good since you have many loyal readers. So they will stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival enjoy a spike in new readers.
To find the right blog carnival for your blog, do a search at http://blogcarnival.com/.
3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can re publish your article on their website or in their newsletter.
How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.
1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
This article was by Yaro Starak, a professional blogger and blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time. To get more information about Blog Mastermind click this link:
Blog Mastermind – How to Make Upwards of $5000 Per Month From Blogging
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