Archive for September, 2010

How about this for a CRACKING business, this is already being done in a major US city.

There are literally thousands of local restaurants in any major city and anyone with minimal experience in online marketing can do something similar to this.

This local businessman provides a video marketing service for local restaurants, whereby he can get local eateries to be ranked on the first page of Google for local searches. Now exactly how he does this, is beyond the scope of this short tip, but there are plenty of products available online to teach you how to do this.

Here is what he did to get 21 Restaurant owners to pay him $189 a month, this was achieved in only two months. He compiles a simple two minute video about the restaurant, showing both  the exterior & the interior.

Also,  if the restaurant allows, he will show some of the local dishes the restaurant serves.

The video could either be taken in the standard format, or in the form of a high resolution slide show, that is then turned into a video presentation. Nothing too complicated, just a high quality video with really nice pictures.

He will then upload the video to You tube. He makes sure the video has a Keyword rich title, with plenty of related tags and will then add his own short review of the restaurant into the description, linking the Restaurant’s location, Facebook fan page etc.

On You Tube, you can also select the You Tube map, giving the location, where you uploaded the video from, this can basically help to geo-tag the video, although there is no actual proof this does actually help with rankings.

He also includes in every video, in a quick couple of frames -  HIS own business name, logo, website & telephone number.  By doing this, he no longer has to make any cold calls in order to get business.

Now we all know that local businesses “spy” on each other. They want to know which competitor is doing what, both online & off, so you can see – it is not very long before local eateries are calling HIM, to take advantage of this service.

In just two months, he has managed to secure 21 local restaurants to each pay him a recurring – $189 a month, so what exactly are they getting for $189 a month?

For $189/month, he provides video creation, and supports the video (i.e. backlinks, etc.) to maintain it’s rankings on the first page of the search results each month. He will also create a new video for the restaurant every 6 months.

So for shooting 21 local videos, plus applying some online SEO skills, he now has $3969 coming in EVERY month… If you can get 21 customers in 2 months, that COULD relate to over a 100 or more in  just 12 months.. Think of that, that is $18,900 a MONTH! (and climbing)

Of course, you could also sell these local clients, many other web related services too, for instance – on site SEO, email marketing, pay per click, plus, other forms of online video marketing, article writing, social networking on sites like Facebook etc, etc.

This is Just the TIP of the Iceberg, – how many local services in any FIELD are out there, just waiting for you to come along and help them get more clients.. it’s a dog eat dog world (forgive the pun!).. people are willing to pay BIG Bucks to get a good ranking on Google..locally.

We all know that with just a basic understanding of Internet Marketing, we probably already know more than 97% of the local business people out there about online marketing.. So let’s get BUSY…

I hope you have enjoyed today’s tip. Please leave a Comment Here. Thank you

Keith